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Publicizing pollution facts and climate change warnings doesn't seem to convince our communities of the environmental issues we face today. Scientists use obscure measurements, journalists cite consequences that will take decades to arrive... But what if we discovered that, just by breathing in our cities, everyone ends up "smoking" the equivalent of a pack of cigarettes per month?
Sh**t! I Smoke is an app that translates daily air quality data into tangible information for the majority of the population. The app connects Berkeley Earth's rule of thumb (one cigarette per day is the rough equivalent of a PM2.5 level of 22 μg/m3) to open databases of Air-Quality Stations worldwide.
Usbek & Rica
Pix11 New York
Folha de São Paulo
San Francisco Gate